Guest article provided by: mill.agency
Social media plays a role in the day-to-day lives of 4.62 billion people, or more than half of the world’s overall population. With this in mind, it is no secret that it’s important for your brand to have a social media presence. Social media can be used to drive your business, generate brand awareness, and engage current and potential customers. Given the nature of social media with every platform having its own version of liking, creating, and sharing content and information, having a strong social media strategy has endless potential to drive new business.
Social Media Strategy Basics
When it comes to your brand’s social media strategy, it is important that you understand how your consumers are using social media, and what platforms. The main social media platforms that brands typically reach for when it comes to their strategies include:
Although these five social media platforms are not the only ones that your brand can establish a presence on, they are the most favored by consumers and marketers alike. With these platforms in particular, consumers can see, engage with, share, and even purchase items without ever leaving the platform’s app or website. Your brand can post content – products, promotions, information, news, testimonials, and more – and your consumers are able to interact and engage with your brand’s content almost immediately.
Whether you use the paid promotional features available on your social media platform of choice or prefer to post organically to your account – or both – having a social media strategy that is clear and organized can drive new business in a unique and efficient way. Posting consistently, with distinct branding and messaging, is the key to generating an online presence. You should give current and new customers fresh and exciting material regularly, and use multiple social media platforms within your social media strategy to create a cohesive image of your brand that will attract and drive new business.
Attracting New Business
Social media was established with the goal of connecting people with friends, family, and unknown strangers. Having a brand presence on social media can be incredibly beneficial to your brand when it comes to customer connections and engagement. When it comes to brand/customer social media interactions, it has been found that:
- 57% of consumers follow brands to learn more about their products and services.
- 91% of consumers will engage with the brand after following them on social media (visit their website, recommend them to a family member or friend, or purchase products/services).
- 68% of buyers prefer brand content to be images rather than text.
- 49% of consumers will purchase a product after seeing a brand’s ad on social media.
With this in mind, your brand’s social media strategy should aim to have a balance of content that is focused on engaging and informing current customers, as well as targeting those unfamiliar with your brand and what it offers with the hopes of converting their interest to business. However, some social media strategies include efforts that can attract – and benefit – both new and returning business. Because many platforms have some sort of “sharing” feature in which users can share content or posts from other users and companies, it has never been easier to employ referral marketing methods when it comes to your social media strategy.
When it comes to referral marketing, according to Forbes, about 60% of marketers agree that referral programs generate a high lead volume, and social media makes it easier than ever before to obtain customer referrals. Through your social media strategy, you can engage current customers in a way in which they organically refer your brand to others, driving new business at no additional cost to your brand. For example, posting content to generate buzz around a new product that has current clients resharing and reposting your original content will ultimately be received and viewed by their followers or friends – including those who have no familiarity with your brand. Then, with the simple click of a button or tap of a link, potential customers are able to browse your brand’s page and your content, products, and resources at their own leisure, and decide if your brand is right for them.
Thanks to social media, you can establish a brand presence and engage your customers on a more personal level, with greater ease than in-person or email marketing efforts. Taking the time to establish a clear social media strategy will help you engage current customers, who will ultimately help drive new business by the power of referral which is made easy by social media’s many sharing features. Social media users are curious by nature, and catering to this curiosity is how your brand can drive new business that sticks.
About Millennium Agency
Millennium Agency is a nationally recognized, top woman-led boutique creative branding, storytelling/messaging and digital marketing strategy firm with a passion for accelerating your business growth. By uniting creative branding and data analytics, our expert teams combine your vision with our marketing expertise and methodology to deliver exceptional results. With offices in Boston and New Hampshire, and a worldwide presence, the professionals at Millennium Agency would like to learn more about your business. Visit www.mill.agency or book time here.